Wednesday, June 12

Cost-Effective Monitoring Tools to Grab The Best Opportunity


Let’s take a look at a couple of paid monitoring tools that could help…

First, let’s set out the pricing structure of Viralheat; it offers three packages, a $9.99 a month basic package, a $29.99 a month professional package and an $89.99 business package.

So what do you get for your money?

Viral heat allows you to monitor all major social networking sites, blogs, media sites, news sites and more. Its basic package gives analytics on Twitter and Facebook Pages, along with real-time web and video analytics.

Its business package also offers a six month data archive, sentiment analysis – what sentiment is associated with the mentions of your product and service – geolocation information, unlimited mentions, Google Buzz analytics and influencer analytics – who are those people mentioning you on the web and more.

Viralheat offers a whole wealth of information on your social media offerings and may or may not be too in-depth for what you need. It is ostensibly directed at agency marketers. The information about the buying of the followers on the social media should be correct and genuine. In order to buy tiktok likes cheap, there is no compromise in the quality of the likes and followers. The marketers are also adopting the strategy to  increase the sale of the products. 

Sysomos provides instant access to all social media conversations in blogs, social networks, forums, video sites and other media sources. Its ‘Heartbeat’ software provides constantly updated snapshots of social media chat.

Meanwhile, its ‘Audience’ monitoring claims to sit between web analytic services that provide information about what is happening on your website and social media monitoring services that track who is talking about your brand.

In short, it claims to be able to tell you why someone visited your site, as well as help to establish their importance and potential value

This is great information for your sales and community teams and in theory would help marketing managers measure ROI, and attribute value to their social marketing campaigns.

The type of information that is returned by Sysomos depends on the product you sign up to; so does the cost by the way. You’ll need to contact them with your specific requirements to obtain a price

Information offered includes key influencers data, sentiment analysis as well as the ability to drill down and filter results by age, gender, location, time, competition, and topics. Sysomos also provides some historical content to compare your new date to.

As I said, these are just a couple of samples of the paid software out there. I’ve tried to help you as best I can, but only you can really decide which software or tool is best for you.

If you’re just starting out on your social media adventure, I would probably recommend that you take advantage of some of the free tools to begin with.

Don’t be afraid to mix and match and I advise you to jump at the chance to enjoy any free trials you’re offered; it’s a great way to decide if the tool in question is the right one for you.


About Author

Carlos Smith is a content writer, website developer, blogger and editorial associate. He developed and created Hashtaggedpodcast in 2015. He finished his studies in Western Carolina University.

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