Customers are becoming blind or less susceptible to most forms of internet advertising! Content is being commoditized as both companies and individuals scramble to put more and more information online for free in an attempt to build authority and gain traffic. Traditional editorial print magazines (industry and trade magazines especially) are fighting to make a profit and increase their market share as the print medium moves into new media (blogs, social media etc).
So to rephrase the above in terms of goals:
Industry magazines are trying to move online and increase profits and market share while competing with lots of little blogs and other individuals fighting to gain trust or authority which leads to rankings / traffic. Companies and individuals are buying advertising on authority sites and creating more and more content to distribute themselves in an attempt to gain traffic, build authority, and start conversations with their customers. 5 Ways on How to Get TikTok Followers in 2020 is provided to the business people to have success at the platform. The gaining of the traffic at the platform is possible with the simplest ways. The information is attained from the blogs to have the success at the social media platform.
Even in lieu of this, most print industry publications are attempting to make all their online revenue selling ads and sponsored spots that are only converting a small percentage of their visitors and at the same time, directly competing with an ever increasing number of quality bloggers trying to carve out profitable niches (we set up a lot of blogs like this).
A solution that turns the content production model on its HEAD!!!
If an established, trusted magazine agrees to maintain a quality standard and then creates sections of content (e.g. columns, regional local, other news) that are actually produced and written by advertisers who pay to have the opportunity to produce content and distribute it to the audience, they have an entirely different model with potential for large benefits from all sides, including the visitors.
I’m not talking about advertorials, but real content, like the stuff you find in good company blogs from professionals (experts) in their respective fields. They’re producing real content, real news, and real information. By creating a model where quality content producers have the ability to gain direct access to the audience of an authority source, everyone benefits. One such example for search marketing would be Webpronews, an online publication that syndicates this blog and other company / professional blogs as news items (what we write alongside other company blogs is on Google news all the time). We provide commercial search marketing services, but we also author real content. We get advertising and exposure for our commercial services and in turn they get to publish a never ending supply of articles written by professionals and experts.
Visitors get more information from the same site, all professionally edited with quality control, from a wide variety of sources. The sections being written by sponsoring advertisers will be clearly identified (no hiding stuff, with everything transparent). They can browse more content from more authors and read articles by professionals who also provide commercial services. I think it’s excellent for all parties involved and will be adopted by many industries, because of the win-win situation.
Social Media Systems has formed a strategic alliance with RISMedia (a 30 year-old trusted print magazine); as a result, we have just launched a beta service that takes the above model for local Real Estate and goes EVEN FURTHER.
In a separate section being developed as I write this, sponsors can become exclusive providers for local / regional news in their town. They’ll receive print advertising in RISmedia’s physical magazine and co-branded blog (off of rismedia.com’s authority website) in the local real estate news section. Everything they write will be professionally edited and then distributed to a huge marketplace of potential customers. Think about it. Who’s more qualified to write about local real estate regional news, events, trends and more than local real estate brokerage houses? This is why company blogs are so popular.
Additionally, Social Media Systems is providing regular search engine optimization / marketing to each of the sponsoring advertisers, so each advertiser’s commercial site will also rank. So for one package price, realtors get targeted print advertising, traditional internet advertising (banners), a local real estate section authored by them (edited professionally by RISMedia), and search engine marketing services for their commercial website.